← Experience
Sep 2021 — Jul 2025 · Hybrid
Oddbox
Lead Engineer
+30%
retention after the subscription platform migration
~230k
customers migrated to the new platform
80%
of customers tried the Oddbox Market
01
Leading the Experience team
Led a team of three developers owning all of Oddbox's customer-facing applications, and contributed beyond the team to hiring, roadmap planning and solution architecture.
02
The subscription platform migration
Migrated all ~230,000 customers to a new subscription platform, unlocking features such as box customisation that increased retention by 30%.
03
The Oddbox Market
A new storefront on Shopify with a unified login across the company's platforms — 80% of customers tried it.
04
Signup and cancellation flows
Optimised both ends of the funnel, increasing signup conversion by 15% and retention by 11%.